The Winds of SEO Change

I’d known for some time the the right way to do SEO was changing. When I say the right way, I mean the way that is going to be the most effective at achieving better search engine rankings, the way that Google ‘wants’ it done. Actually, that’s not strictly accurate as Google would have us believe that they don’t want us doing any kind of SEO at all. The websites that get to the top of the search engine rankings will simply be the ones the have the freshest and best, relevant content –  a sort of survival of the digital fittest. But whether Google and the...

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